RETAIL TECHNOLOGY
Coverage of the digital transformation around selling a vehicle, from the use of software tools and social media to reach buyers to creating a showroom-free online sales experience.
The auto industry, just like the news business, involves many deadlines. Publicly traded companies are required to disclose earnings at specific intervals. Dealers impose deadlines to turn inventory. And the industry as a whole is driven by deadlines to meet consumers' demands.
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The vehicle listings company predicts CarOffer will break even or become profitable by mid-year. CarGurus also could move ahead with a full acquisition of the wholesale digital trading platform.
Customer data platform technology is designed to help make customer interactions more efficient and customize the experience. CDP has been around for a while but is new to auto retail.
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The company said its board did not set a timetable for a completion of the review process. There is "no assurance" it will result in a transaction or other alternative.