Leo Michael Cartoons
Tesla boss Elon Musk, who has never used traditional advertising to sell cars, said that the automaker would try it and see whether it produced results.
Getting the software right is just the latest challenge facing automakers.
Stellantis' U.S. sales declined 9.1 percent in the first quarter after sliding 13 percent in 2022, but a deeper look shows its outgoing generation of Dodge muscle cars are still revving as they take one last lap in 2023.
In boardrooms and shareholder presentations, in auto plants and component manufacturing settings from Tokyo to Paris, automotive executives and factory leaders are pursuing ways to cut their CO2 emissions.
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