With technology innovation far outpacing the average vehicle design cycle, automakers are faced with a complex challenge – determining which features to integrate in vehicles today to meet continually shifting consumer expectations three to five years from now. So, while technology creates an exciting opportunity to pull ahead of the pack, investing time and resources in a design can be daunting. But it doesn’t have to be. When equipped with ultra-fast connectivity and robust processing power, vehicles can be continually redefined through software – giving automakers the ability to create and own the in-vehicle experience like never before.
Software-defined vehicles that are connected to the cloud give automakers the opportunity to extend their brand and bring engaging customer interactions into the vehicle throughout its lifecycle. Whether using artificial intelligence to create a more personalized experience, or virtual reality (VR) to make online gaming come to life in the rear seat, introducing new software-driven technologies can transform the in-vehicle experience. And as more vehicles connect to each other and everything around them, consumers can also benefit from advanced safety applications and the ability to make more informed travel decisions.
When coupled with wireless technologies such as 4G, 5G, cellular-vehicle-to-everything (C-V2X) connectivity, Wi-Fi, and Bluetooth®, software-defined vehicles have the potential to be more useful and entertaining, safer and more efficient. And with cloud connectivity, the vehicle hardware, software, services and features are continually upgradeable.