TO THE EDITOR:
Regarding “Tekion’s big dealership experiment is a big win,” autonews.com, May 19: Tekion has some great operating features, but its launch into the market was premature and facilitated by a few automakers wrongly buying concept over actual function. The automakers then assisted Tekion in pushing it onto dealers when it was not market-ready.
Their customer relationship management system, often packaged with their dealership management system, is lacking proper structure, and their digital retailing tool is also being launched without proper vetting.
Glad they bought a few dealerships — it should prove much of my opinion and help produce better tools than what are currently offered.
WILLIAM PHILLIPS, President, Accountability in Management, Laguna Hills, Calif.
Accountability in Management trains dealerships on proper use and accountability structures for customer relationship management software.
