Mercedes-Benz is steering toward the tony end of the light commercial vehicle segment with a fleet of new electric models, mirroring its high-margin strategy with passenger cars.
On Tuesday, the German luxury marque said it would debut a midsize passenger van and a range of factory-upfitted midsize and large camper vans.
Mercedes will build the models on a new electric platform it calls VAN.EA, for Van Electric Architecture, starting in 2026.
Mathias Geisen, head of Mercedes-Benz Vans, said this push into the profitable luxury segment of the passenger van business is needed to help finance the automaker's pivot toward an electric future.