Thanks to a massive investment beginning in 2018, Land Rover has one of the freshest showrooms in its history.
The average age of its lineup is just 2.7 years. And consumers have responded.
Largely because of the chip shortage, Land Rover's order book is full. The redesigned 2023 Range Rover and the Defender account for more than 86,000 paid customer orders, many of which are high-dollar customized models made under JLR's Bespoke program.
FUTURE PRODUCT PIPELINE: Want to keep up with the latest product planning news? Go to Automotive News' regularly updated database of product plans for brands that sell in the United States.JLR is working to fill a global total of 168,000 Land Rover orders.
Only the family-friendly Discovery — due for a redesign in 2024 — hasn't been an easy sell for dealers.
JLR is planning to house Land Rover's future lineup on two architectures:
1. MLA (Modular Longitudinal Architecture), for Range Rover, Range Rover Sport and possibly a next-gen Velar. This platform has the gasoline engine mounted north-south.
2. EMA (Electrified Modular Architecture), for Discovery, Discovery Sport and Evoque, mounts the engine east-west.
Both platforms are designed to be built with internal combustion engines. Land Rover expects to have six battery-electric vehicles in its lineup by 2025.
Range Rover: The fifth generation of the pioneering luxury SUV went on sale this year. A plug-in model with 48 miles of electric range is available this model year, while a fully electric model is due in 2024.
Range Rover Sport: The next-gen model arrives in the fall with a plug-in hybrid version on the options list at launch. A fully electric version is due in 2024.
Range Rover Velar: Future unknown.
Range Rover Evoque: The redesigned 2024 Evoque shifts to the EMA architecture and will be available as an EV.
Defender: A mild hybrid version is already on sale, and plug-in versions are available in other countries. A fully electric model is not expected before 2025. Land Rover has added an eight-passenger 130 model and V-8 engine this year.
Discovery: Will move to the EMA platform around 2024 and be offered with plug-in and all-electric powertrains.
Discovery Sport: The next-gen Discovery Sport will move to the EMA architecture and will be available as an EV, possibly in 2025.
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