Dealerships don't always need to sell customers on the car.
Sometimes just putting them in the right environment can do the trick. It helps to add a little glitz to the mix with drinks and fancy hors d'oeuvres, as Helfman Maserati of Houston has found.
The store showcased the luxury brand's new Grecale crossover for prospective clients during a launch event in September. Consumers got a chance to look at three Grecales on the showroom floor, enjoy plenty of food and beverages, and mingle with brand ambassadors who could share details and answer questions about the vehicle.