Electric car maker Fisker Inc. is exploring collaboration with other companies to scale up market share faster, CEO Henrik Fisker said on Wednesday.
"Buyers aren't loyal anymore to their traditional brands. That changes everything. If we collaborate with someone, you can scale quicker ... it could be with suppliers, other car companies, tech companies - we are exploring all these avenues," Fisker said, speaking at the Reuters Automotive Conference in Munich.
Senior executives of rival EV makers Polestar and Smart, the EV brands backed by Mercedes and Chinese automaker Geely, said during interviews at the conference on Tuesday that they are open to partnerships to address supply chain and technology challenges. All three companies are still relatively small and are launching new product lines as larger rivals such as Tesla Inc., China's BYD and established global automakers are battling for sales by cutting prices.