DATA THAT DRIVES US

Auto executives are not known for blundering into misread market opportunities. They are counseled by economists, analysts and consultants who can see through the dust to the light ahead. And these experts rely on reliable data. Many data sets are established, tried and true. But newer ones are offering insight where it wasn’t possible before. Here are some of the bedrock data sets that drive decision-making with explanations of what they are and where they come from, how they are used and how they might be misused.

Data that Drives Us

DATA THAT DRIVES US

Auto executives are not known for blundering into misread market opportunities. They are counseled by economists, analysts and consultants who can see through the dust to the light ahead. And these experts make their living with reliable data.

Many data sets are established, tried and true. But newer ones are offering insight where it wasn’t possible before. Here are some of the bedrock data sets that drive decision-making with explanations of what they are and where they come from, how they are used and how they might be misused.