DETROIT — For more than 60 years, Buick has incorporated some form of a tri-shield design in its logo.
The latest version, making its North American production debut this year on the 2024 Encore GX, draws on that history while also taking a modern tack as the brand transitions toward a fully electric vehicle lineup.
But the change — which arranges the shields horizontally instead of on a diagonal and eliminates the silver ring around them — wasn't planned.