Tesla knocked the U.S. luxury sales crown off BMW's head last year, ending the German marque's three-year reign in the segment.
But BMW plans to beat the American upstart at its own game. Over the next few years, BMW will add competitively specced battery-powered models to its lineup of sedans and crossovers.
Last year, electric vehicles accounted for 5 percent of BMW's U.S. sales, Sebastian Mackensen, CEO of BMW of North America, told Automotive News.
Mackensen predicts battery-electric vehicle share will "more than double" this year and outpace BMW's overall sales growth in the U.S.