TRAVERSE CITY, Mich. — These are challenging times for companies all over the auto industry. But for economists and analysts employed in the dark science of forecasting, the times are just nuts.
"It's gotten much harder to forecast what's going to happen," sighed Jeff Schuster, president of global forecasting for the international firm LMC Automotive. "There's just too much uncertainty out there."
Schuster's sentiment echoed through an industry gathering here this week for the Center for Automotive Research's annual Management Briefing Seminars. Despite the exhilarating outlook for the decade to come, with a tidal wave of electric vehicles and brilliant new technologies in safety and manufacturing, many in the industry are struggling with a lack of clarity in the here and now.